Ritu Raj Mishra asked:


Lying between the Philippine Sea and the South China Sea and consisting of around 7,107 islands, Philippines is enriched with verdant nature, vibrant culture and various adrenaline pumping activities. Obviously, with all these enticements, this land of beauty has created its niche in the world’s travel map. Keeping a track with the inflow of travelers, the hospitality sector in the country is sprouting day by day. The hotels in Philippines have created a comfort zone for all travelers having different budgets and needs. So, while exploring this amazing archipelago, you will definitely enjoy the caress of comfortability available back at your home.

Mainly, tropical climate is noticed in the country of Philippines, which makes March to May hot, June to October rainy and November to February cold. However, the best time to explore this country is from December to the middle of May. Getting in this country is easier as well. Two major cities, Manila and Cebu have connected Philippines with the rest of the world by air. Even more, it is also possible for travelers to come here by sea from the nearby parts of Malaysia and Indonesia.

As a famous tourist spot, Philippines has so many things to offer to its guests. Beguiling beaches and hair-raising beach activities are the prime attractions to the travelers here. Especially, Boracay Island, Mactan Island, Panglao, Samal Island, Negros Island will entice you to get marooned amidst sun, sand and sea. In addition, the country has been adorned with some unforgettable sights. These are like, Banaue, Chocolate Hills, Hundred Islands National Park, Lake Taal & Taal Volcano, Siquijor Caves and so on. So, your itinerary for Philippines mustn’t miss all these places.

Nonetheless, Philippines houses a wide range of hotels sprawling in different parts of the country. Besides Manila and Cebu, other places including Bacolod, Bohol, Boracay, Butun, Davao, Palawan etc. boast a wide range of hotels. All kinds of accommodation ranging from luxury beach resorts to budget hotels are available here. And definitely, it gives an assurance of accommodation to all travelers having different budgets.

Some renowned hotel groups like Intercontinental, Hyatt, Sofitel, Shangri-La, Holiday-Inn, Pan Pacific, Crowne Plaza, Mercure have possessed a number of hotels in Philippines. Accenting on high-end facilities and services, all these hotels offer sheer comfort and luxury to their guests. On the other hand, the budget hotels in the island have catered to necessary amenities and services, with which budget travelers will enjoy their sojourn without comprising anything with their comfort.

Most of Philippines hotels have their official websites, where the briefs of their locations, rooms and amenities are available. Apart from that, other websites also publish unbiased testimonials and travelers’ reviews on various hotels in the country. All these information will enable you to choose your accommodation during your trip to Philippines.

Wolfgang Jaegel asked:


Manila is an enchanting tourist destination, situated at the mouth of the Pasig River on the eastern shores of the Luzon Island – the largest island of the Philippines. The capital city of the Philippine, Manila is regarded as a gateway to the nation’s remarkable attractions.

Manila is home to a vibrant metropolitan area, the Metro Manila area, sometimes referred to as the National Capital Region (NCR), of which city forms a part. A fine blend of ancient traditions and modernity, Manila showcases an exceptional range of attractions, from colonial structures and parks and museums to fantastic restaurants and exotic shopping malls.

The city is also much famed for its breathtaking vistas comprising the exceptional Manila Bay as well as its scenic golden sunset. Equally worth mentioning is the Manila’s nightlife, with an astounding array of bars, casinos, clubs, and discotheques. Above all, Manila serves as an excellent base to enjoy a variety of exciting activities.

Erected in 1571 by the Spaniards, Intramuros is one of the most popular tourist destinations in Manila. A tour to this amazing walled complex is a great way to experience the rich heritage of the place. Found within the complexes are attractions such as Manila Cathedral and San Agustin Church – the oldest church of the city, Fort Santiago – a 16th century fort built on the ashes of a Muslim king, and Casa Manila – a 19th century mansion graced with beautiful furniture

There is also a museum within the old monastery of the San Agustin Church, exhibiting a rare collection of oil paintings. Further, attractions here cover the Rizal Park – a sought after area for relaxing and enjoying recreational activities. Named in the honor of Jose Rizal – the national hero, the park also holds the distinction of being the largest park in Asia. For those who want to experience the influence of China on the Philippines, a great option would be visit China Town, dotted with superb malls, shops, and restaurants.

Your Manila vacation would not be complete without taking a tour to museums in Manilas, such as, the Metropolitan Museum of Art displaying both classical and contemporary fine arts and the National Museums, or the Museum of the Filipino Peoples, with exhibits portraying the ancient history of the place.

A good number of parks and gardens also form Manila’s attractions. Some of the renowned parks in the area are Greenbelt Park comprising small malls and Paco Park, a well-manicured park which was once a cemetery. Most prominent among the gardens are Chinese Garden, Everest Hills Memorial Garden, Father Blanco’s Garden, and the Japanese Garden. Also, while your stay at Manila take a tour to some of the ancient churches in the area like Bonifacio Shrine, Manila Cathedral, and Quiapo Church.

In addition, Manila is a venue to enjoy a great number of leisure activities. A trip to such destination as Tagaytay, which is much famed for its Taal Volcano, would be unforgettable. Another must-see spot nearby Manila is Laguna, an amazing spot blessed with hot sulphur springs. Similarly, an excursion to Pagsanjan via a canoe ride offers a unique experience.

Above all, Manila is home to a number of festivals, which among many others, are Cinemanila International Film Festival, Chinese New Year, Fiesta of the Black Nazarene, Bailes de Los Arcos, Likhang Kamay, Senakulo, and Metro Manila Film Festival.

Above mentioned are just few among many of the attractions in Manila. Hence, no wonder why tourists flock to Manila all-year round. Manila has accommodation options to cater every taste and pocket. From budget villas and hotels to high-end resorts and apartment, Manila’s accommodation choices are superb.

If you are ready to spend extravagantly, you can go for accommodation that are complete with comfortable rooms, automatic wake-up call, voice mail, air conditioning, data port, and satellite TV. Such facilities as business center, private parking facility, currency exchange facilities, and internet access, are also made available. Further, many of them are within the easy reach of the city’s top attractions. There are also some hotels and resorts, providing packages inclusive of accommodation, dining, and facilities to explore the attractions of the place.

Since many of the hotels, resorts, and other service providers have their own websites, it enables for easy booking of rooms online. All you have to do with regard to online booking is to just enter their website, and inform your budget and preference. Some of them even arrange transportation facilities to pick you to and fro the airport.

Rajinder Dogra asked:

The SMERFs, a hardy and growing bunch, are travelling Asia for Social, Military, Education, Religious, and Fraternity reasons, offering vast untapped potential for this regions developing and recovering travel markets says Abacus International.

Their reasons for travelling are as diverse as war and peace, study and learning, seeking their god or just to catch up with like-minded people, but what they have in common is a will to travel even if times get tough. They do not mind even gathering in non peak times if it will help keep the costs down.

They are the SMERFS. No relation to their cuddly namesakes of television fame, they are the resilient groups travelling to and around Asia in their millions for social, military, education or religious reasons, or as part of fraternity groups such as alumni, workplace re unions or special interest groups.

Abacus International President and CEO, Mr Don Birch says that despite being budget conscious, the SMERFs collectively form a huge market and have vast untapped potential for developing or recovering Asian travel markets.

Abacus International estimates that the SMERF market across Hong Kong, Thailand and Singapore alone is worth US$1.7 billion a year, based on an accepted US formula that the SMERF market is equivalent to about one third of the total meetings, incentives, conferences and exhibitions (MICE) market.

Whereas their better known cousins the MICE are serviced by specialist divisions within major hotel groups, travel agencies and dedicated Government programmes, the SMERFS are often below the radar and therefore harder to measure.

They are hardy and budget-conscious travellers which make them ideal for developing or recovering markets or as a complementary segment in peak markets, Mr Birch continued.

The SMERFs helped sustain the US hotel and airline industry in the period following the 9/11 terrorist events, and have shown themselves to be very resilient in the face of international in the face of international events, Don Birch said.

Who are the SMERFS?

The SMERFs are part of a wider trend in the travel market towards more outcome based travel travel for a purpose other than just to see things, and they’re more prepared than ever to travel abroad to achieve their aims according to Mr Birch.

This seemingly diverse group is united by a willingness to travel despite the economic cycle, to go off-peak and even off the beaten track if that is what it takes to track down budget transport and accommodation, Don Birch said.

Social travel traverses the fields of sports, special interest, ethnic, talent and dance organisations, with more and more diverse ethnic and professional associations adding to the growth. Examples include womens groups, volunteer workers and social sports teams travelling domestically or inter country for tournaments.

The growing number of car owners joining clubs in Singapore such as BMW.sg, TeamChevy Singapore and the Toyota Club Singapore, are a case in point. Aside from their regular monthly meetings where enthusiasts exchange tips on the technical aspects their cars, these clubs also serve as a rallying point for trips overseas, either to Sepang in Malaysia for a day of track racing or to other regional destinations for leisure trips. Further afield, fans of the Lord of the Rings have travelled to New Zealand in their thousands to experience in person some of the magic of the film. A guide book to the filming locations has now sold over 300,000 copies becoming the fifth largest ever selling non-fiction book in New Zealand in the process.

The Lord of the Rings has created the largest film tourism event the world has ever seen. Thousands of people have flocked to Middle earth New Zealand to follow in the footsteps of the hobbits and to bring back some of the emotions they felt when watching the film or reading the book, says Ian Brody author of the Location guide, which is selling just as well a full three years after the last movie in the trilogy.

Pacific Asia Travel Association (PATA) Director of the Strategic Intelligence Centre (SIC), Mr John Koldowski says there is also a well beaten path from India to the exotic film locations of Switzerland and Austria, as fans of Bollywood seek out the sets of their favourite movies.

The social category is a good market for hotel sales staff who want to fill room blocks in off-season and weekend periods, but attracting these bookings is reliant on repeat business, word of mouth from existing customers, and direct marketing to social organisers and providing the right kind of accommodation offers, Mr Birch said.

We used to think about SMERF groups as a market niche for budget hotels and hostel style accommodation, now they use convention and conference centres, university facilities, suburban hotels, downtown hotels, resorts and even unsold apartment complexes.

Military travel

Asias estimated 32 million soldiers are often on the move usually by military transport, but often by civilian travel networks in countries such as Thailand, Taiwan and Singapore. Not surprisingly, the Philippines is one of the largest military travel markets in the region. With its more than 400,000 strong army and vast territory of 7,000 islands, even the coming and going of soldiers on leave is a highly significant market.

While exact figures are difficult to procure due to the sensitivity of military travel, the growing number of websites specialising in military travel in this region, attest to the scale of interest in this market and present a highly focused audience for travel suppliers seeking to reach this market, Mr Birch said.

Education travel

The Singapore experience demonstrates the potential of the education travel market. Prospects for inbound educational travel are promising with the number of international students in Singapore for long-term studies (one month +) growing from 60,000 in 2003 to well over 70,000 in 2005 according to the Singapore Tourism Board. The Singapore Government is targeting to achieve 150,000 international students by 2015, particularly from China, India, Indonesia, Korea, Malaysia and Vietnam.

From summer camps to immersion programmes, travel operators in Asia are beginning to discover the value of outbound educational tourism in the region.

One of Singapores most established travel operators, Chan Brothers Travel, set up its own Educational Travel Centre (ETC) in 2003 to cater to the emerging educational travel market in Singapore, conducting tours for student groups to destinations such as China, England, Germany, Australia and Turkey during the student vacation months of June and December.

Another relative newcomer on the educational tour scene, Wing On Travel in Hong Kong offers English language and activity tours to Britain, Australia, Singapore, Canada and mainland China. Reflecting their commitment to cater to this emerging travel market, the agency decided to create a dedicated educational tour division. The company launched its first study tours in 2004 and this year plans to take 14 groups to Britain alone.

Mr Birch says, This travel segment has a high growth potential but travel operators need to be aware of the challenges inherent in conducting educational tours for school groups. Parents expectations, differences in cultural understanding and catering for homesick young students are just some of the many issues that tour operators will have to address through equipping their staff with the necessary skill sets and expertise.

While students from Hong Kong and Singapore are venturing to foreign shores for a comprehensive educational experience, Indian students are discovering Indias own cultural identity and heritage. Mr P Saravanan, from Viking Tours and Travels in Chennai, South India said that school groups are mainly travelling to experience the history, culture and monuments of other Indian states generally in groups of 25-40 people.

The school groups are very budget in their accommodation needs. That is 1 or 2 star, with as many as 3 or 4 children sharing each room, but they’re definitely a valuable market, because schools come back a number of times, as do families of the children as they grow up, so it is a valuable part of marketing, Mr Saravanan said.

A pioneer in the educational travel segment, Thai tour operator Track of the Tiger has been running educational tours for students from Australia and the UK for more than ten years. Mr Shane Beary, Director, said that the demand for educational programmes at its Maekok River Village Resort & Outdoor Education Centre has been growing at an average rate of 25 to30% over the past five years and recorded 7,500 room nights in 2005. With a market base that has grown to include students from Singapore, Hong Kong, Bangladesh and Thailand, Track of the Tiger now offers programmes at Pang Soong lodge, its new Outdoor Education & Research Centre in Mae On, Chiang Mai, covering a range of environmental, and outdoor programmes for student groups, as well as team building and ‘voluntourism options for the corporate sector.

Mr Beary commented, Our experience has shown that there are many overlaps between educational, volunteer and eco tourism, which we have tried to build on in developing our programmes.

Religious travel

As one of the worlds most populous and largest regions, Asia is also recognised as the birthplace of Buddhism and Hinduism.

Countries such as China, India, Sri Lanka, Taiwan and the Philippines have a cultural heritage steeped in some of the worlds major religions, and government policies to develop joint tourist attractions such as the Buddhist circuit in Taiwan, China, Sri Lanka and India have definitely grown the pie for their respective religious tourism markets,said Mr Birch.

Agreeing, PATAs John Koldowski said, Religious traffic tends to be fuelled by domestic bookings but increasingly, there are more pilgrimages being organised for inbound tourists which usually cover more than one destination. For example, there is a distinct Buddhist circuit such as the Temple of the Sacred Tooth Relic in Sri Lanka and a trail covering revered Buddhist sites in India.

With a myriad of religious sites throughout the country, India has an established group of religious tour operators to cater to the many domestic and foreign pilgrims that throng India during the peak travel periods of April, May and November.

Mr Ashok Negi, from Rajarani Travels in Mumbai reports that the tours run by his agency and its network of six branch offices throughout India has facilitated pilgrimages for more than 50,000 tourists to various religious sites in the country. According to Mr Negi, visits to popular religious sites such as Vaishnodevi and the temple at Tirupati constitute as much as 25% of Indias domestic tourism.

Christianity is the other religion fuelling growth in another Asian destination, the Philippines. Having provided its services for more than four decades in Southeast Asias most populous Catholic country, Catholic Travel, Inc. has positioned itself as the Pilgrimage Specialist.

According to Ms. Carmina Orbe, General Manager, most pilgrims are from the Philippines, and they also have pilgrims from Hong Kong, Rome, Canada and Los Angeles not only joining a pilgrimage to the Holy Land (Israel) but having a pilgrimage in the Philippines. Priests that have joined our pilgrimages to the Holy Land have found a renewed inspiration in their vocational work for the community. I guess the visits have brought new meaning to the places and events in the Bible that they had only studied in the seminary previously.

Across Asia, missionary teams are also frequent travellers, with agencies such as World Vision and Youth With a Mission (YWAM), mobilising large numbers of people annually. For example, YWAM Singapore takes approximately 150 volunteers to developing countries in the region such as Myanmar, Indonesia and India, over five to ten such trips every year.

Fraternal travel

Although not as significant a market as educational or religious travel, a growing number of civil associations and groups such as Rotary International and Lions Club International have begun to look towards Asia as a possible destination for their international gatherings.

The Rotary Club held its international convention in Singapore, its first Southeast Asian venue in 1999, and again in Osaka, Japan in May 2004 for more than 45,000 Rotary club members from 96 countries. Lions Club International held its 88th International Convention in Hong Kong from 27 June to 1 July 2005, catering to approximately 20,000 Lions Club members and their accompanying family members and friends. This generated almost US$19 million of direct tourism spending and spin-off business for the retail, catering and tourism-related sectors.

Traditional MICE destinations such as Singapore and Hong Kong have paved the way for Asias rise as a conventions venue on the world stage. This has allowed emerging economies in Thailand, India and Vietnam to offer companies and fraternal associations more variety in their choice of meeting venues Mr Birch said.

Targeting the SMERFs

There are some commonly accepted issues in targeting the SMERF market says Abacus Mr Don Birch. For example recent cost increases in the Asia hotel sector which saw average room rates rise in major cities (for example 17% last year in Singapore) are not good news for SMERFs.

More meetings and higher hotel prices can limit options for SMERFS, but SMERF planners can still find open arms in markets such as second and third tier cities eager to lure back budget groups,said Mr Birch.

For sales and marketing managers within the industry, finding SMERF planners is harder than just finding Association planners.

Seeking local contacts that are affiliated with these types of groups is critical. Local networking is also needed to identify SMERF groups and their planners. Resources such as the research directories of organisations, affordable meetings conferences, and even the personal networks of a propertys employees all have their place in pinning down the SMERFs, Mr Birch said.

The internet also plays a key role as both a research and communication channel for both SMERF planners and sales and marketing teams.

The internet clearly improves the chances of buyers and sellers in the SMERF universe finding a good match on location, venue and the experiences to be offered during the period of travel, Mr Birch added.