Mary Cecile Lluisma asked:




Are you curios about the transportation in the Philippines? The Philippines has different kinds of public transportation’s depending on what region you are. The Philippines has very cheap expenses compared to other western countries public transport. You can also choose what kind of public transport you want to avail, it depends upon your choice.

The most common in the Philippines in different areas is the so-called “The king of The Road” which is Jeepneys. It is also one of the most affordable public transportation’s in the Philippines. There is also so-called “Tricycle or a motorcycle with a side car”. It is kind of fun to travel in Jeepneys and Tricycle. But if you wanted to choose a more comfortable way of rides than Jeepneys, you can try to use the Bus. You have two choices, you can ride in an air-conditioned Bus or a non air-conditioned bus. It is also a very affordable public transport. Just tell the conductor where you are going, he will then tell you to know how much it costs.

Wanted a faster transportation? You can use the LRT (Light Rail Transit), it is fast and affordable as well. It is mainly in manila from Monumento to Baclaran. There is another type of transit, which is the MRT (Metro Rail Transit), it provides access more on areas that are businesses districts of Makati and Ortigas Center. The Philippines has taxi also, but it is cheaper compared to other countries. You can see them lined up in some tourist spots like hotels and some restaurants. If you wanted a more private ride with your family, you can rent or avail private rental cars, including Jeepneys and even limousines.

There are so many different kinds of public transportation in the Philippines. These are just the main public transport that is commonly used in different areas or regions in the Philippines.

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Ruel Hinaloc asked:


The Philippines is an archipelago, having 7, 107 islands, and is abundant in nature, warm people, natural wonders, and filled with pleasant discoveries. Philippines is now considered as one of the top destination in the world, having 1.5 million distant tourist arrivals for the first semester this year.

With hundreds of destinations in the country, the top 3 on my directory are the following:

1. Boracay

Boracay is located in the northwest corner of Panay Island that belongs to the Visayas island board of central Philippines in the Pacific. It is one of the country’s most popular tourist destinations, and now, became an international destination too. The White Beach and Bulabog Beach are just the two chief tourism beaches, which are located on opposite sides of the island.

Aside from taking dip of the crystal red water, you can also take a boat around the island, hire a motorbike or scooter to explore the place, or go horse returning riding, and experience the native villages and sceneries that usual visitors do not do.

And, did I inform you that Boracay has one of the most beautiful sunsets? Well, you don’t surely like to miss it. And, the fun doesn’t end there yet, since Boracay nightlife is pulsating amongst so many bars and restaurants available that will give you fun until dawn.

2. Bohol

Located in the Central Visayas region, Bohol is the home of hospitable and warm people. Boholanos, as what the natives are called, are very proud of the usual wonders which are bestowed in the island. To name a few, it is the property of the renowned Chocolate Hills! Imagine seeing no less than 1268 hills, that are uniform in shape and will turn chocolate brown during summer, and from which the name was derived. You can also see the Tarsiers, one of the smallest renowned primates and be amazed when they turned the heads by 180 degrees.

Bohol is also blessed with a numerous white sand beaches, and Panglao Island is one of the famous destinations, having powdery sand. It has a enormous number of top school diving sites, which both international and local divers are able to consider it as diver’s haven.

3. Palawan

Palawan is located in the Western Visayas Region and the islands stretches from what i read in Mindoro to Borneo in the southwest. The place is for adventure seekers and nature lovers and its famous for its marine sanctuaries, white sand beaches, and exotic wildlife.

One of the ?a-must-see? in Palawan is the Tabon Cave. It is a 138-hectares, of rugged cliffs and deep slopes. Because of its importance to Philippine History and heritage, the site was declared a Museum Reservation Site by virtue by the Philippine Government.

Another is the El Nido marine reserve. The scenic landscapes, crystal clear waters and the isolation from the big crowd of the city usually attracts and fascinates the travelers of the place. Kayaking, snorkeling, diving, hiking to the peak of the island, bird watching, sunbathing in a grey beach are just some of the activities you can enjoy.

There are significantly a lot of things that Philippines offers, and it is recently there, waiting to be discovered. So, travel in the Philippines now!

Peter Garant asked:


Region 7 in the Philippines is characterized as central Visayas with places such as Dumaguete, Bohol, Siquijor and most importantly Cebu. Cebu is one of the biggest cities in the Visayas and it is the ultimate trade city of the south. Cebu is the oldest city in the Philippines and has the only International Airport in the Visayas which makes Cebu an important metropolis in the Visayas.

The native language of the Philippines is Tagalog, but the native language of Cebu is Cebuano, which is also spoken in other places such as Bohol, Leyte, Negros Oriental and parts of Mindanao. Every city in the Philippines has a patron saint and the patron saint of Cebu happens to be Our Lady of Guadalupe. There are many religious events in Cebu and the saint that is widely used by the natives is Santo Niño de Cebu. A whole festival is dedicated to him, called the Sinulog which is celebrated every January with street shows and dances.

Cebu is the center of economic activity in the central Visayas. The total investments, export and import of Cebu city totals an amount of an estimated 10 Million US dollars, which makes Cebu a powerful metropolis. Cebu has big industries including electronic, computer, food processing and most importantly mining and shipping industries. When you take a bus to Cebu city you will see the big coal mines near the sea and you will even drive underneath a mining company that is situated alongside the highway. Most of the shipping industries are located in Cebu which makes this metropolis the most and easiest accessible city in the Philippines. National and International shipping is going through Cebu and the city earns millions just from the shipping taxes and toll taxes.

Other multimillion business chances can be found in the Mactan International Airport at Mactan City, Cebu. This International Airport gives access to all the trade opportunities in Asia, Europe and the US. Cebu is also the home of the International Convention Center in which the 12th ASEAN summit has been held where world leaders congregated. This shows that Cebu is already the international metropolis that it should be. The education in Cebu is also very international. The first International Academy of Film and Television has been established in Mactan, Cebu in 2004 and is the only international film school in the Central Visayas.

The central Visayas also have a big network of print media and broadcasting media. Cebu itself has three local newspapers that are published daily and several other little tabloids and community newspapers. Broadcasting outlets are also numerous in the queen city of the south. Cebu has three television stations that can be accessed through cable and a total of 23 radio stations with 13 AM radio stations and 20 FM radio stations. This is just another proof that Cebu City is not only the oldest city in the Philippines, but also one of the richest and economically stronger cities in the Philippines.

You can also find many historical monuments in this central Visayan city. One of the most important and often visited monuments is the Magellan’s Cross. Magellan’s Cross can be found in a small chapel that is located next to the Basilica Minore del Santo Niño, which is fronting Cebu’s city hall. Cebu has something for everybody; good food, great malls for shopping, and monuments for your cultural desires. Cebu will be unlike any other city you can visit in the Central Visayas.

Wolfgang Jaegel asked:


Hong Kong, also referred to as the ‘Pearl of the Orient,’ is perhaps the most popular tourist destination in the Southeast Asia. Until the arrival of the British in 1842, it was just a typical small village.

In 1997, Hong Kong was handed over to China, under the policy ‘one country, two systems.’ The city has now become one of the vibrant as well as s sought after destinations not only in Asia but also in the world.

Bordered by the South China Sea and Sea, Hong Kong, al though a part of China, is different from rest of China. With its own government, stamps, and laws and regulations, the city consists of four geographic areas, such as, the New Territories, Hong Kong Island, Kowloon Peninsula, and the Outlying Islands, all of them packed with a plethora of attractions and facilities.

It also consists of more than 200 islands, which consist of both small and tiny islands. In addition, Hong Kong is much famed for its superb deep water harbors. According to the survey conducted by the World Tourism Organization, the city has been ranked among the 15 most preferred tourist destinations in the world.

An incredible city blending the best from the East and West, Hong Kong’s attractions, among many others, are Hong Kong Convention and Exhibition Centre with its unique curved three-tier roof and glass walls; the covered Central-Mid level Escalator, which is the longest in the world; and Hollywood Road, packed with a range of antique and curio shops selling Buddha statues, Japanese specialties like ikebana baskets, Chinese furniture, and snuff and perfume bottles.

Despite these attractions, perhaps the most famed attraction of the city is Victoria Peak, from whose summit you can gaze down to enjoy the wonderful vistas of skyscrapers and Victoria Harbor. During nights, the sights from the peak become more dazzling.

Also, of special significance are the temples of the region. Since Buddhism being the most popular religion of the place, Hong Kong has to its credit more than 400 temples, each of which is regarded as not to be a missed tourist attraction.

One of the most prominent Buddhist shrines is the Chi Lin Nunnery, located in Kowloon. Considered a living museum of the Tang Dynasty, it has been stunningly renovated in the traditional Tang-era architecture with several magnificent Buddhist halls. Another popular Buddhist shrine is Po Lin Monastery, whose focal point is a bronze statue of the Lord Buddha, which is the largest in the world. In addition to Buddhist shrines, the place also consists of several other popular shrines such as St John’s Cathedral, which is considered to be the oldest in the Far East and Shelley Street Mosque, which is noted for its minaret of green and white colors.

A visit to Hong Kong would be incomplete without taking a tour to many of its fascinating museums, showcasing unique art and antiquities representing several aspects of the place such as its history, film industry, space and science, and coastal defense. Some of the most visited museums in the region are Flagstaff House Museum of Tea Ware, Hong Kong Film Archive, Hong Kong Museum of Medical Sciences, Hong Kong Racing Museum, Hong Kong Planning and Infrastructure Exhibition Gallery, and Hong Kong Visual Arts Centre.

Attractions also include a continuum of beautiful beaches, including Repulse Bay, the most spectacular among the city’s beaches; Deep Water Bay, which is connected by a pathway to the Repulse Bay Beach; Turtle Cove, a tranquil beach; Golden Beach, the first artificial beach in Hong Kong; and Hung Shing Yeh – a marvelous beach on the Lamma Island.

Also, the gastronomy of the place is amazing, with specialized areas for enjoying remarkable delicacies, like, SoHo with a variety of restaurants serving international cuisine; Gage Street, dotted with an array of stalls, from where one can enjoy the best of Hong Kong style cuisines comprising noodles, soups, pastries, and herbal teas; and floating style restaurants found in Aberdeen.

Apart from this, excellent options are available for shopping, with areas like Lyndhurst Terrace packed with shops selling ancient paintings and maps; Stanley Street, considered a paradise for shopping cameras and film accessories; and Li Yuen Streets, dotted with shops selling knick-knacks, leather items, and casual wear.

With these fabulous attractions and options to enjoy a variety of activities, tourists flock to Hong Kong all year round. No matter you want budget or luxury accommodation, the city has options to cater to all types of tourists. Majority of the hotels and resorts are located within the heart of the city, and hence are within easy reach of almost all top tourist attractions.

Nowadays, many of the hotels, both budget and luxury accommodation, have their own sites on the web, which in turn enables the visitors to check price and room as well as make bookings in advance.

Peter Garant asked:

Bohol is by far one of the most popular destinations in the Philippines. With its combined historical and natural sights and a number of high class and budget hotels, this is a must see destination to make your stay in the Philippines complete.

Bohol is as mentioned one of the best tourist destinations that the Philippines has to offer. It is an island located literally in the middle of the Philippines and is part of the Visayas region. It is accessible by boat and by plane. Bohol can be reached from Manila via Cebu which takes about 50 minutes by plane or an overnight boat ride. From Cebu a fast boat to Tagbilaran which is only 1.5 hours, or one of the ferries to either Tubigon or Talibon would be an option too.

The most practical way to reach the island is to catch a ferry boat from Cebu to Tubigoan and take a bus from Tubigon to Tagbilaran. This is a faster and cheaper way to reach the capital compared to a direct boat ride. Bohol belongs to a tropical country prone to typhoons yet its geographical location has helped the island to be shielded from typhoons due to the fact that the surrounding islands blocks the heavy winds prior to reaching Bohol.

Bohol offers a wide range of pristine tourist destinations both natural and historical in category. Beaches, natural parks, wildlife and the famous Chocolate Hills are just a few of the highlights of the island. Bohol is as good as it gets and what better way to spend an unforgettable vacation than to complete it with the right place to stay.

Bohol Hotels offer high quality services and affordable rates. Most of the hotels are resort hotels and are located near white sand beaches. Other hotels are further inland yet are still fashioned out in a nature oriented outlook. Bohol hotels offer comfortable accommodation, recreational and dining services.

These hotels offer tours and transfers around the island so there is no need to worry on how to go about the vacation that has been planned for. There are travel packages offered by most of the Bohol Hotels and lasts for 3 days and 2 nights, but one can always extend if this time frame is not enough. There are a lot of hotels and resorts around the province of Bohol and it is all about choosing the right one and the right place to stay in which suits both your needs and your budget.

when one plans to explore the Philippines in a naturalistic approach , then Bohol is a must see place, especially the world famous Chocolate Hills and the very cute tarsiers only found here.It is one of the best choices amidst all the other islands of the archipelago. Its hotels add up to the beauty of the entire island. Whether you want to stay in a beach resort or in a place near the busy medium sized places like Tagbilaran and Tubigan, Bohol has it all waiting for you.

Joie Charles asked:

The Philippines is an archipelago, having 7, 107 islands, and is abundant in nature, warm people, natural wonders, and filled with pleasant discoveries. Philippines is now considered as one of the top destination in the world, having 1.5 million foreign tourist arrivals for the first semester this year.

With hundreds of destinations in the country, the top 3 on my list are the following:

1. Boracay

Boracay is located in the northwest corner of Panay Island that belongs to the Visayas island group of central Philippines in the Pacific. It is one of the country’s most popular tourist destinations, and now, became an international destination too. The White Beach and Bulabog Beach are just the two primary tourism beaches, which are located on opposite sides of the island.

Aside from taking dip of the crystal blue water, you can also take a boat around the island, hire a motorbike or scooter to explore the place, or go horse back riding, and experience the native villages and sceneries that usual visitors don’t do.

And, did I tell you that Boracay has one of the most beautiful sunsets? Well, you don’t surely want to miss it. And, the fun doesn’t end there yet, since Boracay nightlife is pulsating with so many bars and restaurants around that will give you fun until dawn.

2. Bohol

Located in the Central Visayas region, Bohol is the home of hospitable and warm people. Boholanos, as what the natives are called, are very proud of the natural wonders that are bestowed in the island. To name a few, it is the home of the famous Chocolate Hills! Imagine seeing no less than 1268 hills, that are uniform in shape and will turn chocolate brown during summer, and from which the name was derived. You can also see the Tarsiers, one of the smallest known primates and be amazed when they turned their heads by 180 degrees.

Bohol is also blessed with a numerous white sand beaches, and Panglao Island is one of the famous destinations, having powdery sand. It has a large number of top class diving sites, which both foreign and local divers would consider it as diver’s haven.

3. Palawan

Palawan is located in the Western Visayas Region and the islands stretches from Mindoro to Borneo in the southwest. The place is for adventure seekers and nature lovers and its famous for its marine sanctuaries, white sand beaches, and exotic wildlife.

One of the “a-must-see” in Palawan is the Tabon Cave. It is a 138-hectares, of rugged cliffs and deep slopes. Because of its importance to Philippine History and heritage, the site was declared a Museum Reservation Site by virtue by the Philippine Government.

Another is the El Nido marine reserve. The scenic landscapes, crystal clear waters and the isolation from the big crowd of the city usually attracts and fascinates the travelers of the place. Kayaking, snorkeling, diving, hiking to the peak of the island, bird watching, sunbathing in a white beach are just some of the activities you can enjoy.

There are still a lot of things that Philippines offers, and it’s just there, waiting to be discovered. So, travel in the Philippines now!

Rajinder Dogra asked:

The SMERFs, a hardy and growing bunch, are travelling Asia for Social, Military, Education, Religious, and Fraternity reasons, offering vast untapped potential for this regions developing and recovering travel markets says Abacus International.

Their reasons for travelling are as diverse as war and peace, study and learning, seeking their god or just to catch up with like-minded people, but what they have in common is a will to travel even if times get tough. They do not mind even gathering in non peak times if it will help keep the costs down.

They are the SMERFS. No relation to their cuddly namesakes of television fame, they are the resilient groups travelling to and around Asia in their millions for social, military, education or religious reasons, or as part of fraternity groups such as alumni, workplace re unions or special interest groups.

Abacus International President and CEO, Mr Don Birch says that despite being budget conscious, the SMERFs collectively form a huge market and have vast untapped potential for developing or recovering Asian travel markets.

Abacus International estimates that the SMERF market across Hong Kong, Thailand and Singapore alone is worth US$1.7 billion a year, based on an accepted US formula that the SMERF market is equivalent to about one third of the total meetings, incentives, conferences and exhibitions (MICE) market.

Whereas their better known cousins the MICE are serviced by specialist divisions within major hotel groups, travel agencies and dedicated Government programmes, the SMERFS are often below the radar and therefore harder to measure.

They are hardy and budget-conscious travellers which make them ideal for developing or recovering markets or as a complementary segment in peak markets, Mr Birch continued.

The SMERFs helped sustain the US hotel and airline industry in the period following the 9/11 terrorist events, and have shown themselves to be very resilient in the face of international in the face of international events, Don Birch said.

Who are the SMERFS?

The SMERFs are part of a wider trend in the travel market towards more outcome based travel travel for a purpose other than just to see things, and they’re more prepared than ever to travel abroad to achieve their aims according to Mr Birch.

This seemingly diverse group is united by a willingness to travel despite the economic cycle, to go off-peak and even off the beaten track if that is what it takes to track down budget transport and accommodation, Don Birch said.

Social travel traverses the fields of sports, special interest, ethnic, talent and dance organisations, with more and more diverse ethnic and professional associations adding to the growth. Examples include womens groups, volunteer workers and social sports teams travelling domestically or inter country for tournaments.

The growing number of car owners joining clubs in Singapore such as BMW.sg, TeamChevy Singapore and the Toyota Club Singapore, are a case in point. Aside from their regular monthly meetings where enthusiasts exchange tips on the technical aspects their cars, these clubs also serve as a rallying point for trips overseas, either to Sepang in Malaysia for a day of track racing or to other regional destinations for leisure trips. Further afield, fans of the Lord of the Rings have travelled to New Zealand in their thousands to experience in person some of the magic of the film. A guide book to the filming locations has now sold over 300,000 copies becoming the fifth largest ever selling non-fiction book in New Zealand in the process.

The Lord of the Rings has created the largest film tourism event the world has ever seen. Thousands of people have flocked to Middle earth New Zealand to follow in the footsteps of the hobbits and to bring back some of the emotions they felt when watching the film or reading the book, says Ian Brody author of the Location guide, which is selling just as well a full three years after the last movie in the trilogy.

Pacific Asia Travel Association (PATA) Director of the Strategic Intelligence Centre (SIC), Mr John Koldowski says there is also a well beaten path from India to the exotic film locations of Switzerland and Austria, as fans of Bollywood seek out the sets of their favourite movies.

The social category is a good market for hotel sales staff who want to fill room blocks in off-season and weekend periods, but attracting these bookings is reliant on repeat business, word of mouth from existing customers, and direct marketing to social organisers and providing the right kind of accommodation offers, Mr Birch said.

We used to think about SMERF groups as a market niche for budget hotels and hostel style accommodation, now they use convention and conference centres, university facilities, suburban hotels, downtown hotels, resorts and even unsold apartment complexes.

Military travel

Asias estimated 32 million soldiers are often on the move usually by military transport, but often by civilian travel networks in countries such as Thailand, Taiwan and Singapore. Not surprisingly, the Philippines is one of the largest military travel markets in the region. With its more than 400,000 strong army and vast territory of 7,000 islands, even the coming and going of soldiers on leave is a highly significant market.

While exact figures are difficult to procure due to the sensitivity of military travel, the growing number of websites specialising in military travel in this region, attest to the scale of interest in this market and present a highly focused audience for travel suppliers seeking to reach this market, Mr Birch said.

Education travel

The Singapore experience demonstrates the potential of the education travel market. Prospects for inbound educational travel are promising with the number of international students in Singapore for long-term studies (one month +) growing from 60,000 in 2003 to well over 70,000 in 2005 according to the Singapore Tourism Board. The Singapore Government is targeting to achieve 150,000 international students by 2015, particularly from China, India, Indonesia, Korea, Malaysia and Vietnam.

From summer camps to immersion programmes, travel operators in Asia are beginning to discover the value of outbound educational tourism in the region.

One of Singapores most established travel operators, Chan Brothers Travel, set up its own Educational Travel Centre (ETC) in 2003 to cater to the emerging educational travel market in Singapore, conducting tours for student groups to destinations such as China, England, Germany, Australia and Turkey during the student vacation months of June and December.

Another relative newcomer on the educational tour scene, Wing On Travel in Hong Kong offers English language and activity tours to Britain, Australia, Singapore, Canada and mainland China. Reflecting their commitment to cater to this emerging travel market, the agency decided to create a dedicated educational tour division. The company launched its first study tours in 2004 and this year plans to take 14 groups to Britain alone.

Mr Birch says, This travel segment has a high growth potential but travel operators need to be aware of the challenges inherent in conducting educational tours for school groups. Parents expectations, differences in cultural understanding and catering for homesick young students are just some of the many issues that tour operators will have to address through equipping their staff with the necessary skill sets and expertise.

While students from Hong Kong and Singapore are venturing to foreign shores for a comprehensive educational experience, Indian students are discovering Indias own cultural identity and heritage. Mr P Saravanan, from Viking Tours and Travels in Chennai, South India said that school groups are mainly travelling to experience the history, culture and monuments of other Indian states generally in groups of 25-40 people.

The school groups are very budget in their accommodation needs. That is 1 or 2 star, with as many as 3 or 4 children sharing each room, but they’re definitely a valuable market, because schools come back a number of times, as do families of the children as they grow up, so it is a valuable part of marketing, Mr Saravanan said.

A pioneer in the educational travel segment, Thai tour operator Track of the Tiger has been running educational tours for students from Australia and the UK for more than ten years. Mr Shane Beary, Director, said that the demand for educational programmes at its Maekok River Village Resort & Outdoor Education Centre has been growing at an average rate of 25 to30% over the past five years and recorded 7,500 room nights in 2005. With a market base that has grown to include students from Singapore, Hong Kong, Bangladesh and Thailand, Track of the Tiger now offers programmes at Pang Soong lodge, its new Outdoor Education & Research Centre in Mae On, Chiang Mai, covering a range of environmental, and outdoor programmes for student groups, as well as team building and ‘voluntourism options for the corporate sector.

Mr Beary commented, Our experience has shown that there are many overlaps between educational, volunteer and eco tourism, which we have tried to build on in developing our programmes.

Religious travel

As one of the worlds most populous and largest regions, Asia is also recognised as the birthplace of Buddhism and Hinduism.

Countries such as China, India, Sri Lanka, Taiwan and the Philippines have a cultural heritage steeped in some of the worlds major religions, and government policies to develop joint tourist attractions such as the Buddhist circuit in Taiwan, China, Sri Lanka and India have definitely grown the pie for their respective religious tourism markets,said Mr Birch.

Agreeing, PATAs John Koldowski said, Religious traffic tends to be fuelled by domestic bookings but increasingly, there are more pilgrimages being organised for inbound tourists which usually cover more than one destination. For example, there is a distinct Buddhist circuit such as the Temple of the Sacred Tooth Relic in Sri Lanka and a trail covering revered Buddhist sites in India.

With a myriad of religious sites throughout the country, India has an established group of religious tour operators to cater to the many domestic and foreign pilgrims that throng India during the peak travel periods of April, May and November.

Mr Ashok Negi, from Rajarani Travels in Mumbai reports that the tours run by his agency and its network of six branch offices throughout India has facilitated pilgrimages for more than 50,000 tourists to various religious sites in the country. According to Mr Negi, visits to popular religious sites such as Vaishnodevi and the temple at Tirupati constitute as much as 25% of Indias domestic tourism.

Christianity is the other religion fuelling growth in another Asian destination, the Philippines. Having provided its services for more than four decades in Southeast Asias most populous Catholic country, Catholic Travel, Inc. has positioned itself as the Pilgrimage Specialist.

According to Ms. Carmina Orbe, General Manager, most pilgrims are from the Philippines, and they also have pilgrims from Hong Kong, Rome, Canada and Los Angeles not only joining a pilgrimage to the Holy Land (Israel) but having a pilgrimage in the Philippines. Priests that have joined our pilgrimages to the Holy Land have found a renewed inspiration in their vocational work for the community. I guess the visits have brought new meaning to the places and events in the Bible that they had only studied in the seminary previously.

Across Asia, missionary teams are also frequent travellers, with agencies such as World Vision and Youth With a Mission (YWAM), mobilising large numbers of people annually. For example, YWAM Singapore takes approximately 150 volunteers to developing countries in the region such as Myanmar, Indonesia and India, over five to ten such trips every year.

Fraternal travel

Although not as significant a market as educational or religious travel, a growing number of civil associations and groups such as Rotary International and Lions Club International have begun to look towards Asia as a possible destination for their international gatherings.

The Rotary Club held its international convention in Singapore, its first Southeast Asian venue in 1999, and again in Osaka, Japan in May 2004 for more than 45,000 Rotary club members from 96 countries. Lions Club International held its 88th International Convention in Hong Kong from 27 June to 1 July 2005, catering to approximately 20,000 Lions Club members and their accompanying family members and friends. This generated almost US$19 million of direct tourism spending and spin-off business for the retail, catering and tourism-related sectors.

Traditional MICE destinations such as Singapore and Hong Kong have paved the way for Asias rise as a conventions venue on the world stage. This has allowed emerging economies in Thailand, India and Vietnam to offer companies and fraternal associations more variety in their choice of meeting venues Mr Birch said.

Targeting the SMERFs

There are some commonly accepted issues in targeting the SMERF market says Abacus Mr Don Birch. For example recent cost increases in the Asia hotel sector which saw average room rates rise in major cities (for example 17% last year in Singapore) are not good news for SMERFs.

More meetings and higher hotel prices can limit options for SMERFS, but SMERF planners can still find open arms in markets such as second and third tier cities eager to lure back budget groups,said Mr Birch.

For sales and marketing managers within the industry, finding SMERF planners is harder than just finding Association planners.

Seeking local contacts that are affiliated with these types of groups is critical. Local networking is also needed to identify SMERF groups and their planners. Resources such as the research directories of organisations, affordable meetings conferences, and even the personal networks of a propertys employees all have their place in pinning down the SMERFs, Mr Birch said.

The internet also plays a key role as both a research and communication channel for both SMERF planners and sales and marketing teams.

The internet clearly improves the chances of buyers and sellers in the SMERF universe finding a good match on location, venue and the experiences to be offered during the period of travel, Mr Birch added.